Strategy + Consulting

Analyze, plan, implement

The strategic-operational foundation for measurable marketing success

Over 20 years of experience in marketing

Strong implementation strategy competence

Hire an experienced marketing generalist with over 20 years of practical marketing experience for your company. I develop and also implement strategies with a view to available resources and feasibility in day-to-day operations within your organization.

Strategy Skills for Successful Interim Mandates

Content Strategy

Probably the most important strategy since AI took over the creation of content. Without a strategy, content is just fuss. I develop content strategies that accompany the (end) customer on their customer journey step by step until conversion.

Marketing Roadmap Planning

Without a timetable, we are at a loss. Resources are always scarce - whether time, money or personnel. Or all of them together. I develop the strategic roadmap for the planned communication measures and measure their success. Oriented towards feasibility in day-to-day business, with the available resources in the team. For the best prospects of implementation and success.

Branding + Brand Strategy

Whether a new brand or a long-established one: I identify what sets the brand apart, what makes it unique in the market and ultimately what its immovable pillars of identity are, which must be brought to bear in every form of content and communication. Translated into brand books and brand guides so that the team can contribute to strengthening the brand with every measure.

Customer Journey Planning

Digital marketing would be unthinkable without these: Lead generation. Lead nurturing. Lead conversion. I plan and optimize the customer journey along measurable touchpoints. I determine where to place which message, where to allocate budget and what results to expect. Depending on the size of the team, also in very close coordination with those responsible for the respective sub-areas, such as inbound marketing and paid marketing experts through to the product owner in ecommerce.

Communications Strategy

The marketing strategy is designed for communication. I develop the strategy to get the right message to the right consumer at the right time. Usually neglected in day-to-day business, the communication strategy has to be put back on the table at the latest during a relaunch or when sales figures are weak.

Digital Marketing Analysis & KPIs

Funnel analyses, conversion rates, organic reach: I understand which KPIs are relevant and also how they are measured in the organization. Depending on the existing competencies in the company, I define the possible key performance indicators - KPIs - myself or work in close coordination with the internal data team to implement KPI dashboards and more.

Serving your brand

Committed to your cause

I am a Senior Marketing & Brand Lead with 20+ years of experience combining strategic leadership with hands-on execution. Proven track record of driving digital transformation and brand development across diverse industries. I consistently deliver measurable results through the unique ability to bridge strategic planning with tactical implementation.

Hire me for your brand

Project wise. Temporary. Longterm. At your side.

Depending on the context, I work on an interim basis as part of the team with assigned day-to-day tasks (remote or on-site) or freelance (I manage a project on my own) or as an agency (I manage larger projects and campaigns with my network of other freelancers). With my own limited company and a completed status assessment procedure that clearly recognises me as self-employed, the course is set for a legally secure assignment in your company.

Get in touch for an introduction

Strategic & creative communication for brands