Marketing Lead ad interim

Strategic. Well-founded. Hands-on.

Temporary marketing expertise for bridging vacancies and projects

Interim Assignment in Marketing

Temporary Marketing Lead

A new product? Imminent market entry? Marketing team acutely too small? The answers to various situations where capacity is lacking can be simple: Book me as an interim marketing lead – for the duration of the project or the duration of the vacancy.
Advantages of an interim assignment:
  • Available at short notice
  • Act faster on the market - “fail fast, fail forward”
  • Cost transparency through internal deployment on a daily rate basis
  • Higher quality through minimization of interfaces

Why find the all-rounder for your marketing project?

Strategically fit in many aspects

The companies that book me are often in a situation of growth in which I, as a marketing generalist, am the ideal candidate - because I can manage all the typical tasks and build up new areas.
While shiny and beautiful on the surface, it's underneath that my in-depth expertise comes to the fore

In my role as Marketing Lead, I have all the analytical and planning skills that are required in most projects:

  • Marketing Roadmap Planning
  • Brand Strategy and Positioning
  • Customer Journey Planning
  • Communication Strategy
  • Content Strategy
  • Performance analysis + KPI

Interim assignments in marketing are typically in demand where new market entries or customer segments are to be established and the team is still very small. Being broadly positioned in terms of strategy, on the other hand, is the key to success here. As an Interim Marketing Lead, I bring comprehensive strategic expertise to the table in order to establish and expand new areas.

With me, you get a marketing all-rounder who is also experienced and extremely productive in the creation of creative content. In short: strategy and content from a single source for the development of new markets, product launches, growth phases, etc. At the end of the project, I hand over a functioning set of measures to the new lead and have imparted the necessary knowledge to the team.

Content Creation

Digital and analog content for consistent, vibrant brands

As part of my interim mandates, I also realize the planned content in my day-to-day business as an internal creative director - from text to design to production.

Depending on the available team capacity, I take over creative processes, develop them from scratch if necessary, monitor the consistency of the brand presence across all measures and train the team in the new areas.

After the end of the project, I continue to support my content creation clients as a freelancer with classic agency services.

Newsletter Success

Email-Marketing

Email campaigns from concept to text and graphics to dispatch. Strategy and content for marketing automation

SEO Boost

Landing Pages Content

From concept to realization with all components - for your websites

Serving your brand

Committed to your cause

I am a Senior Marketing & Brand Lead with 20+ years of experience combining strategic leadership with hands-on execution. Proven track record of driving digital transformation and brand development across diverse industries. I consistently deliver measurable results through the unique ability to bridge strategic planning with tactical implementation.

Hire me for your brand

Project wise. Temporary. Longterm. At your side.

Depending on the context, I work on an interim basis as part of the team with assigned day-to-day tasks (remote or on-site) or freelance (I manage a project on my own) or as an agency (I manage larger projects and campaigns with my network of other freelancers). With my own limited company and a completed status assessment procedure that clearly recognises me as self-employed, the course is set for a legally secure assignment in your company.

Get in touch for an introduction

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