Marketing Strategy & Creation from a single source

Strategic. Well-founded. Hands-on.

PANETTA & CO. has been complementing marketing teams on a project-by-project basis since 2007

The committed marketing resource

PANETTA & CO.

PANETTA & CO. stands for Roxana Panetta, Senior Marketing & Brand Lead, and the client's team. Since 2007 I have been working as an interim marketing manager, as a freelancer or with a network of creatives as a classic advertising agency.

In close cooperation with my clients and their teams, I develop, design and produce strategically sound communication and marketing for brilliant brands - with a focus on B2B, digital products and high-tech industries.

Get something new off the ground with PANETTA & CO

Typical Project Assignments

Brand implementation after rebranding

Marketing Automation for international market entry

Content Strategy for Sales Catalogs

Branding of a New Product Line for Market Launch

Brand Strategy for Trade Show Presentation of AI-driven Product

Email-Marketing for New Target Group

Social Media Content Strategy for Cinema Franchise

Communication Strategy and Content Creation for Market Launch of a Innovative Data Product

Individual

Ways to Collaborate

Since 2007, I have been working for my clients as an interim marketing lead, as a freelancer or with a network of creative professionals as a traditional advertising agency.

Interim

The complementary piece of the puzzle for your marketing team. Ideal for temporary staffing requirements, e.g. when your team needs capacity or expertise for a project

Freelance

Ideal for one-person projects and selective external support for your team, e.g. the creation of recurring content

Agency

Classic commissioning as an external communications agency on the basis of a budget for the realisation of campaigns with teams of several people

Creation
Concept

Outstanding content is created with a clear goal in mind

Strategy
Analysis

The analytical view paired with strategic expertise is the basis of all creation

Quality Promise

Branding
with Depth

Outstanding content that appeals to your target group and reaches them on the right channel - that is the promise of PANETTA & CO.

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Serving your brand

Committed to your cause

I am a Senior Marketing & Brand Lead with 20+ years of experience combining strategic leadership with hands-on execution. Proven track record of driving digital transformation and brand development across diverse industries. I consistently deliver measurable results through the unique ability to bridge strategic planning with tactical implementation.

Hire me for your brand

Project wise. Temporary. Longterm. At your side.

Depending on the context, I work on an interim basis as part of the team with assigned day-to-day tasks (remote or on-site) or freelance (I manage a project on my own) or as an agency (I manage larger projects and campaigns with my network of other freelancers). With my own limited company and a completed status assessment procedure that clearly recognises me as self-employed, the course is set for a legally secure assignment in your company.

Get in touch for an introduction