About me
Roxana Panetta
Senior Marketing & Brand Lead
Qualified Strategic Communications Manager (University diploma)
Successfully working for brands from A for Airbus to Z for ZMM since 2007. I founded my company, PANETTA & CO. GmbH, in 2008 and until today I am the sole owner.
Core competence
Branding & Marketing
20+ years of experience combining strategic leadership with hands-on execution
Whoever hires me for their marketing needs gets a capable marketing all-rounder with a results-orientated hands-on mentality for these topics:
Strategic Leadership:
- Marketing Roadmap Planning
- Brand Strategy & Positioning
- Content Strategy Development & Implementation
- Digital Customer Journey Planning
- Team Leadership & Development
- Steering external Agencies / Freelancers
Hands-on Execution:
- Creative Direction – for B2B, B2C and also D2C
- Content Creation – Text (print, digital, SEO), Design & Graphics, Videos
- Digital Marketing Implementation (Email, Social, Web)
- Marketing Analytics, KPI Steering & Performance Optimization
- Production lead for Web, Email, Social, Print
Analytical + creative
Absolutely versatile
I slip into different roles in marketing for my clients: creative in the conception and realisation of measures, analytical in the planning of strategic brand goals, enthusiastic in the guidance of teams. Pragmatic, forward-looking, results-orientated.
The chamaleon images were generated by me with the help of AI Midjourney.
Strengths
My way of working
I am characterised by a strong combination of analytics & creativity, a results-oriented way of working, resilience, a high level of comprehension and enthusiasm. I find it easy to familiarise myself very quickly with a wide range of topics and tasks.
Depending on the current project, I lead creative teams of three to five members, usually made up of designers, copywriters and front-end developers. Within organisations I lead internal teams up to 10 people.
Knowledge base
Lifelong learning
After graduating from high school and studying at the University of the Arts (Social and Business Communication - GWK) with A Grades, I continue to learn - in client projects and in my own side ventures. My skills are now extremely wide-ranging and also extend into related areas such as ecommerce, data science and coding.
Qualities I bring to every project
Serving your brand
Committed to your cause
I am a Senior Marketing & Brand Lead with 20+ years of experience combining strategic leadership with hands-on execution. Proven track record of driving digital transformation and brand development across diverse industries. I consistently deliver measurable results through the unique ability to bridge strategic planning with tactical implementation.
Hire me for your brand
Project wise. Temporary. Longterm. At your side.
Depending on the context, I work on an interim basis as part of the team with assigned day-to-day tasks (remote or on-site) or freelance (I manage a project on my own) or as an agency (I manage larger projects and campaigns with my network of other freelancers). With my own limited company and a completed status assessment procedure that clearly recognises me as self-employed, the course is set for a legally secure assignment in your company.