Creation & Strategy
Your Brand on Social Media
Strategic brand communication on your own social media channels
Social Media for your Brand
Expertise in Content & Strategy
I support your brand
- for strategic questions
- to identify sources for continuous content
- in the creative realisation
- in the management of external staff or teams
experienced with commitment
- I use social media intensively myself, including new platforms
- I am enthusiastic about the content and topics of my customers
- I never run out of ideas, the possibilities inspire me
Impactful social media communications
Examples
from my clients' projects
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SEA.AI Machine Vision for Safety at Sea
Brand Design
on Social Media
The Austrian-French start-up was given a rebranding that had to be implemented in all media. As part of a project, I adapted the brand design to social media, prepared guidelines and managed external agencies.
Velonista Cycle Chic
Branded Content for Instagram
Velonista is an online shop for fashionable bicycle accessories. The Instagram channel conveys the joy of cycling as a part of everyday life. Content, design and the overall strategy were created by me.
From strategy to publishing
Social Media Portfolio
Social Media Strategy
- Social media strategies for your brand(s)
- Content strategies for your brand communication on social media
- Definition of promising content formats
- Growth strategies for more followers, more interaction
- Social media as an ecommerce channel
- Role of social media / owned media in the marketing funnel
- Social media for B2B use
Social Media Content
- Ideation for content and suitable formats for regular publication
- Content creation: concept and design of social media posts, videos, reels, photo series
- Identification of in-house content
- Support for internal teams in the design of social media content
- Maintenance of social media profiles, regular publication as agreed, community management, user interaction
Social Media Performance
- Performance analysis of your existing social media channels, e.g. Facebook, Instagram, TikTok, Pinterest, YouTube
- KPI analysis of content, reach and interaction
- Benchmark analysis of relevant competitors
- Funnel analysis: contribution of social media to user behaviour on websites and online shops
Your Brand on social media – let me support you here
Why social media?
Brand communication on your own channels
Many companies are put off by the high costs associated with maintaining their own social media profiles. Is it even worth it? Yes, it is worth it! To name just a few aspects: User behaviour is changing - in some target groups, we encounter users who first search for the brand on social media and not in a search engine. It would be negligent to ignore this potential. Potential applicants for vacancies are also more interested in companies that are present on social media: Employer branding benefits quite strongly from social media.
But what happens to all the reach created when users move on and find their home on a new platform? The last decade shows: Large established platforms remain, the users are just distributed differently. While Facebook is still used by the generation born up to 1980, Instagram no longer has the youngest users and TikTok is not exclusively frequented by young people.
Which social media channels are suitable for your brand therefore depends on the target group you want to reach. A second aspect is the type of content that your brand can communicate: not every type of content is equally suitable for every social medium. A clever social media strategy contributes to brand awareness, user loyalty and brand image.Whether your brand also produces and publishes its own content or ‘only’ places adverts on social media (‘paid social’) is part of the social media strategy.
Whichever strategy you choose: Social media has the potential to present your brand in a lively and true-to-life way - this applies equally to consumer brands and B2B brands.