Dedicated Experience and Enthusiasm

Since 2008 Panetta & Co. has offered excellent services and solutions in brand management and brand communication. We dedicate all our experience, expertise and energy to brands that inspire, shine and excite. Our company stands for compelling results that our customers can rely on.


Roxana Panetta, Founder and Managing Partner

Roxana Panetta

A native Berliner with Italian roots, Roxana Panetta has years of experience in the film industry and the marketing of film as a product to both business partners and consumers. After her graduation with honors in “Communication in Social and Economic Contexts” (Gesellschafts- und Wirtschaftskommunikation) from the University of the Arts Berlin, she worked at one of the most prestigious world sales companies, Bavaria Media, where she successfully built the brand of the TV sales department, Bavaria Media Television. In 2007, she started her own business.

Roxana is a member of NECS Network of European Cinema Studies and has so far published two marketing essays: “The Concept of Quality in Film Marketing” (2005) and “David Bowie – The Chameleon Brand” (2004). As an alumna, she actively supports the German National Academic Foundation (Studienstiftung des Deutschen Volkes) within the mentoring program for current scholarship holders, and is a selection committee member for scholarship applicants.